Assurgo is a Management and Corporate Finance advisory firm that provides services to businesses with transaction values in the range of CAD 20 to 100 MM.

Our mission is to build a reputation, in our target market, as the most trusted, knowledgeable, resourceful and innovative partner with a vision of being a global leader in our industry for delivering results and exceeding client expectations.

OUR VALUES

A Beacon That Pushes Us To Go Further and Deliver More

Our values define who we are, what we stand for, and how we behave.

  • Ethics | Moral and ethical principles and doing the right thing even when the going gets tough
  • Ownership | Experience, judgment, and commitment
  • Innovation | Creativity, curiosity, and knowledge
  • Commitment | Prioritizing client objectives and overcoming challenges to deliver successful outcomes
Why Choose Assurgo

Our Points Of Difference

Our Mission is to build a reputation, in our target market, as the most trusted, knowledgeable, resourceful and innovative partner.

Our Vision is to be a global leader in M&A for consistently delivering results, meeting expectations, and achieving client objectives.

Rs-service

Mastery

We have deep sector knowledge AND we understand complex nuances AND emerging trends AND issues.

Rs-service

Perspective

We have been involved as an advisor AND a purchaser AND a seller for a unique frame of reference to cover ALL angles.

Rs-service

Nimble Deployment

We create bespoke teams by drawing on an extensive network of multi-disciplined specialists AND our team expands AND contracts to suit client needs at each stage.

IT'S ALL IN THE NAME

Assurgò (from Wiktionary):

Latin Etymology From ad- + surgō.

Pronunciation   (Classical) IPA(key): /asˈsur.ɡoː/, [asˈsʊr.ɡoː]

Verb

Assurgō (present infinitive assurgere, perfect active assurrexī, supine assurrectum); third conjugation, limited passive

  1. rise or stand
  2. mount or tower up, increase in size, swell
  3. rise or increase in courage, become excited

01

RISE OR STAND

Profits below expectation, losses mounting in a division? Assurgo is well versed in assisting organizations to rationalize operations and strengthen the management team.

02

MOUNT OR TOWER UP, INCREASE IN SIZE, SWELL

Your company is profitable and well established within its marketplace. But can it do more? How can you move from where it is today to tower above? Assurgo can assist in working with your team to move the business to the next level through varying strategies, including acquisitions, increased share of wallet from clients, utilization of technologies and greater efficiencies.

03

RISE OR INCREASE IN COURAGE, BECOME EXCITED.

Day to day operations can become comfortable. But it is time to make a bold move and re-ignite the excitement in the business? Perhaps that division which is synonymous with the founding of the company needs to be re-evaluated? Is a merger the right move to take advantage of economies of scale in a tough market? Or a well thought out strategic acquisition search?

CORPORATE SOCIAL RESPONSIBILITY

Leadership Is Not Wielding Authority - It's Empowering People

Assurgo Enterprises is committed to empowering people. We believe supporting people in their journey to rise and that is why we contribute to like-minded organizations.

Assurgo is gratified to be supporting its own Luke Robitaille in his year long mission to Malawi. Luke will spend his next year applying his extensive business skills supporting their efforts to reconfigure operating models and introduce a new business entity.

mHub is a Technology, Entrepreneurship, and Innovation Hub in Malawi that champions the development of local technology solutions. They nurture young innovators and entrepreneurs with technology education and technical and business skills so they can create sustainable social and business solutions.
OUR BRAND

The Assurgo Logo – A Reflection Of Our Commitment

The Assurgo brand is all about creating opportunity and building growth. Our logo is a clear representation of this. The uniquely designed “AE” icon has been created by showcasing individual lines coming together to form a solid structure that is well grounded – in particular, beginning at the left with the universally recognized strength of an A frame. Each of the lines represent different areas within a business and the specialized disciplines of our team. When all these components combine, something truly extraordinary is created that is further strengthened by reliability.  The centre line between the “AE” icon and Assurgo wordmark symbolizes a keystone – signifying the foundation upon which clients can depend on. The centre line purposefully expands beyond the word mark and “AE” icon as it signifies endless opportunities. That bold future is further represented with the strong serif design of the Assurgo wordmark. Contrasting this in a smaller font is the word Enterprises. This juxtaposition of the two words demonstrates the diversity of business and how no two companies or industries are the same. A mixture of gold and black that makes up our colour pallet has also been carefully selected. Black representing a solid foundation and traditional values of integrity and trust. Gold is internationally recognized as a colour of wealth, prosperity and excellence that further signifies the opportunity Assurgo will create in being Your Partner For Growth.