Taking Operations Further So You Can Achieve Greater Business Results.

Our Services Include:

  • Buy side advisory
  • Sell side advisory
  • Sourcing of capital


Supporting acquisitions is one of our key areas of expertise. We create tailored acquisition processes that support our clients in achieving their long-term objectives & visions. And we execute with Assurgo team members who understand the sector and are passionate about exceeding expectations.



Supporting divestitures to maximize value through operational know-how and positioning. The objective of the Assurgo divestiture strategy is to position the business to maximize the marketability and value.


Sourcing of Capital

Supporting teams with corporate finance expertise, Assurgo can assist in optimally capitalizing your enterprise to meet obligations and changing capital needs including funding strategic initiatives such as management buy-outs, purchasing shares from exiting shareholders, equipment additions, and greenfield expansion.

Why Choose Assurgo

Our Points Of Difference

Simply put, it’s because our experience goes beyond being well-seasoned advisors. We have lived through transactions as owners AND executives. As acquirers AND vendors.

Mergers and acquisitions of privately held companies are complex and entail a number of legal, business, human resources, intellectual property, and financial issues. To successfully navigate a sale or purchase, it’s essential to holistically understand and prepare for a wide variety of issues that could arise.



We have deep sector knowledge AND we understand complex nuances AND emerging trends AND issues.



We have been involved as an advisor AND a purchaser AND a seller for a unique frame of reference to cover ALL angles.


Nimble Deployment

We create bespoke teams by drawing on an extensive network of multi-disciplined specialists AND our team expands AND contracts to suit client needs at each stage.


The Gold Standard

At Assurgo Enterprises, we pride ourselves on delivering a higher standard in everything we do. And that’s what the Assurgo Gold Standard is all about. It’s our commitment to you. To go above and beyond. Always being at the forefront of emerging trends and issues, using our first-hand experience and knowledge to create new opportunities and best practices, delivering strategic solutions to assist in overcoming challenges and further driving efficiencies so you realize even greater value. The Gold Standard is our signature, a symbol of excellence and as Your Partner in Growth, we will never lose sight of that.

After successfully establishing and expanding a professional services business, the next significant milestone for my partners and I was selling or attracting investors. We sought a clear pathway to an exit or attracting a new strategic partner while also offering key managers the chance to participate in ownership. Assurgo understood our objectives and demonstrated skill in navigating multiple parties in a complex transaction to achieve our goals.  It was a pleasure working with the team at Assurgo and recommend them for owners considering M&A transactions.
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  • Rob L’Heureux
  • APEX Geoscience
In 2020, our company faced exposure due to the global shutdown, prompting the need for rapid recapitalization. Assurgo Enterprises, highly recommended, quickly understood the urgency and gravity of the situation. We sought immediate and skilled intervention, and Assurgo rose to the challenge. Acknowledging the critical time constraints, they promptly deployed a highly skilled team, initiating a sales process. Their process exposed the opportunity to hundreds of qualified buyers worldwide.

As a result, we achieved multiple strong offers from a diverse group of buyers—a testament to the effectiveness of Assurgo's strategic approach. Their steadfast assistance persisted through negotiations and closing, ensuring our advantageous positioning. The outcome surpassed our expectations, thanks to Assurgo's experienced and well-resourced support.
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  • David Lui
In 2022, the board made the decision to sell. I knew we didn’t have the expertise or time to go it alone and we needed help. We have worked with Gerry Robitaille and his team at Assurgo in the past and were impressed so we asked for a proposal. Assurgo’s proposal checked all our boxes - they met our criteria and had the right skill set, experience, and attitude.

From day-one, we felt that Assurgo ‘got it.’ Their preparation and strategy confirmed that they did. We were impressed to see numerous financial models reflecting each of the shareholders' positions up-front for optimal decision-making. Assurgo’s execution was excellent, in particular their timely communication skills to keep the parties aligned when difficult issues arose.

Assurgo located a buyer who met all our requirements. Assurgo capably advised and supported us through every step in the sale transaction. In addition to their clear expertise, they were creative in dealing with the differing interests of both parties making suggestions for a win- win scenario.

Assurgo has  the skill level and expertise combined with a client focused creative approach that got the deal done. I can wholeheartedly recommend Assurgo as your Merger and Acquisition Consultant.
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  • Ian McDonald
  • Client