In 2022, the board made the decision to sell. I knew we didn’t have the expertise or time to go it alone and we needed help. We have worked with Gerry Robitaille and his team at Assurgo in the past and were impressed so we asked for a proposal. Assurgo’s proposal checked all our boxes - they met our criteria and had the right skill set, experience, and attitude.

From day-one, we felt that Assurgo ‘got it.’ Their preparation and strategy confirmed that they did. We were impressed to see numerous financial models reflecting each of the shareholders' positions up-front for optimal decision-making. Assurgo’s execution was excellent, in particular their timely communication skills to keep the parties aligned when difficult issues arose.

Assurgo located a buyer who met all our requirements. Assurgo capably advised and supported us through every step in the sale transaction. In addition to their clear expertise, they were creative in dealing with the differing interests of both parties making suggestions for a win- win scenario.

Assurgo has  the skill level and expertise  combined  with a client focused creative approach that got the deal done. I can wholeheartedly recommend Assurgo as your Merger and Acquisition Consultant.

Over the years and through the sale of multiple businesses, I’ve interacted with many M&A advisors. Assurgo stands out both for their ability to understand nuances to leverage key drivers and find solutions to challenges during negotiations. They marry the numbers with the people side and present the business in such a compelling way. I always recommend Assurgo for any M&A related engagements. The Assurgo team was and is an absolute pleasure to work with!